Associate Creative Director
Associate Creative Director
The 2018 Mustang is the most customizable Mustang ever. Designed to custom-fit the way you drive, from the look of the instrument panel to the sound of its growl to the way it feels tackling a curve.
To create a unique experience as unique and personal as the iconic car, we created a microsite mymustang.ford.com where visitors could personalize the infamous Mustang Pony badge.
Starting off with a design pack users could remix it with their own tailored colors and styles.
We then blasted social media with featured personalized ponies and enticed viewers to create
their own.
Over 100,000 ponies were created.
Between OOH, Print and digital placements not one pony was duplicated, showing how personal one can really take the new 2018 Mustang.
Creative Director: John Stoll
Associate Creative Director: My Lou Vang
Copywriter: Stephan Lacombe
Graphics: the park (GTB)
Youtube :6 Bumber
testing