Associate Creative Director
Associate Creative Director
The Assignment was to distribute STEAM Boxes to area schools.
We wanted to do more. We wanted to create a lasting impression on the kids who received the STEAM Boxes. We wanted to create an full blown experience to encourage STEAM Learning anywhere the STEAM Machine went.
We created the “STEAM MACHINE.”
( Think of it as the distant relative to the Weiner mobile.)
The process was a year in the making. From sketches to working with partners to construct the Machine itself, to the footprint of the whole experience, to the mechanics of the “Confetti Launcher”.
After multiple rounds we had our final STEAM MACHINE AKA “GOGGLES”.
From there “stem”-ed more opportunities and we partnered with the Henry Ford Museum to celebrate National STEAM Day.
Ford offered FREE Admission to the public to experience the STEAM Machine in person and meet Kate, The Chemist.
Kids bored during COVID? We then created Coloring Sheets of the STEAM Machine. Who doesn’t love to color?
And we finally got to distribute more STEAM Boxes, in the safest way possible.
Creative Director: John Stoll/Sue Mersch
Associate Creative Director/Art Direction: My Lou Vang
Copywriter: Matt Totsky / Nobu Wakabayashi / Carol Joseph
Steam Machine Fabrication: Activate