Associate Creative Director
Associate Creative Director
In 2015, Ford F-150 partnered with Pandora
to create it's very own station “Country Built”.
which featured talent from the past, present,
and the future of country music.
Also included curated mixtapes and interviews.
Hosted by Otis Gibbs.
Over 2 million listeners engaged and winner of
Best integrated Ad Campaign by the IAC in 2016.
http://pandoraforbrands.com/insight/pandora-wins-iac-award-for-ford-country-built/
Role: Art Direction.
Worked with Graphics team to create stations branding.
Selected hosts, and combed thru appropriate content for the Station.