Ford Hall of Fans : NASCAR
Ford partnered with NASCAR to find Nascar’s biggest fan.
The program included social content drivers that led users to the our Ford Hall of Fans : Nascar Edition website, where they were able to upload their personal video and allowed for the public to vote.
With over 7,000 submissions Ford then awarded the top 3 finalist for a chance to compete for the title during Ford Championship weekend in Miami. Only one was crowned and awarded their very own Ford vehicle of their choice.
Creative included Twitter in-app voting experience, Website design, Ola Banners, Email Blasts and Social Posts.
Creative Director: John Stoll/ Sue Merch
Associate Creative Director: My Lou Vang
Writer: Nobu Wakabayashi